Emilio Pucci’s imprint on the fashion world became marked in the history with the introduction of his signature prints. Often imitated, these colourful patterns have become icons; the pinnacle of psychedelic fashion. These motifs made their way into housewares and pop-culture memory. The dancing flow of Pucci’s geometric patterns is reminiscent of Art Nouveau’s graceful lines while also distinctly psychedelic. Echoed in the early light shows incorporated in psychedelic rock concerts, this ebbing and flowing of vivid colours harkens back to ancient descriptions of what is sometimes called ‘The Dreamtime’, a sacred space entered into by a Shaman. The sixties were certainly a time of dreams, and hopes. Perhaps the collective subconscious of mankind was channelled into the stunning wearable artworks created and inspired by Emilio Pucci.
Emilio Pucci designed a winning new image for the Braniff airlines in the late sixties, creating the most memorable stewardess uniforms in history. The highlight of his uniform offerings was the ‘bubble helmet’, a Mod-influenced clear plastic hood giving a space-aged appearance to the air cabin staff. Also working with the United States space program, Emilio Pucci designed the patches worn by astronauts of the Apollo 15 mission in the summer of 1971. As a fashion designer, Emilio Pucci has left quite an impression in a turbulent and changing era in history. While controversies raged over rising hemlines and gender-bending hairstyles, Emilio Pucci was creating his signature patterns that would become symbols of the era.
The Pucci label, now helmed by the late designer’s daughter, still holds an esteemed position in the luxury goods market with it’s apparel and accessories lines. Silk scarves bearing the signature patterns are a very popular way to incorporate the now classic Pucci print into one’s wardrobe. Favoured by many serious collectors of Pucci’s work are his pieces made in the sixties of his distinctly flowing abstract print. As one of the early luxury brands, the Pucci collection has always used the finest fibres and workmanship. Vintage clothing bearing the Pucci label rivals and often exceeds the price of modern couture. Examples of the designer’s work are featured in many museum collections for their impact on both fashion and modern art.
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